What Is A UTM Parameter?

UTM stands for Urchin Tracking Module; The UTM format is used by google to track Unique URL and source. So what actually is UTM Parameter? Let us begin with basics-In common term; these are anything after question mark within a URL parameter. UTM Tag added in URL sends data back to Google analytics once it is clicked, it allow you to track element of your online marketing strategy. An UTM Tag is consisting of parameter and its value. There are 5 key UTM parameters to track campaign in which 2 are optional and rest of three are essential to track any campaign or URL.

http:example.com/?utm_source=linkedin&utm_medium=profile&utm_campaign=course

The Essential UTM tags are as follow

• utm_source :This is used to describe the source of traffic, for example the name of website from which you are getting traffic
• utm_medium : This id used to describe specific element, for example it may be a banner or an image.
• utm_campaign: This stands for overall campaign you are running. For example if a new campaign are launching for a new iPhone then you can name you campaign as “Phone_launch”

Methods of backlink Creation

 

You realize that the best way to move your site to the highest in SERP of Google is to assemble great backlinks (and loads of them). Notwithstanding enhancing your site with search engine keywords, you can expand your website vicinity in Google if you make one route backlinks to your site. This article records a few strategies for building backlinks from respectable sources that will be distinguished and advertised by the search engines.

•    Article Directory Submission

Create an article with your links within the resource box. Typically 2 links are allowed to be
located in the resource box.

TOP PLACES TO SUBMIT

    www.Ezinearticles.com
    www.Buzzle.com
    www.ArticleBase.com
    www.GoArticles.com
    www.Bukisa.com
    www.SearchWarp.com

TIPS
To automate the process and highly leverage the power of article marketing, use Article Marketing Robot to create accounts, spin and submit to close to 10,000 article directories Automatically! Grab the RSS of each article directories for RSS submission.

•    Web 2.0 Sites Submission

Post your articles to these Web 2.0 sites below. The links can be placed within the article body.

TOP PLACES TO SUBMIT

    Squidoo
    Hubpages
    Zimbio
    Wordpress
    Blogger

TIPS
Grab the RSS of each article directories for RSS submission.

•    Social Bookmarking Sites submission

Submit your URL of your money site, articles in the web2.0 and article directories to the social bookmarking sites. The title is the anchor link that link back to your site.

TOP PLACES TO SUBMIT

    www.Digg.com
    www.Delicious.com
    www.StumbleUpon.com
    www.Mixx.com

•    RSS submission

Submit your Blog RSS, Web2.0 RSS and Article Directories RSS (i.e. www.YourBlog.com/feed) to RSS Aggregators. If you have a static html page, you can convert it to RSS format using feedage.com.

TOP PLACES TO SUBMIT

    www.FeedAgg.com
    www.postrank.com
    www.bloglines.com
    www.bloghub.com
    www.plazoo.com
    www.icerocket.com

•    Social Network

Submit your links (contents such as article, web2.0 article, your blog, etc ...) to social network sites.

TOP PLACES TO SUBMIT

    www.Facebook.com
    www.twitter.com
    www.MySpace.com
    www.FriendFeed.com
    www.Linkedin.com

•    Forum Signature

Setup your signature in each of your forum you participate. When you make a post, your signature with your backlink will be displayed. Some forums do require you to have at least x number of post before you can add your links in your signature. So, do find out first before you do that.

•    Forum Profile

In the forum, you can put your URL in your profile page. Hence, a backlink is created from the profile page!

TOP PLACES TO SUBMIT

•    Using Google to search for High Page Rank forum. In Google, search the      following string:
•    "powered by expressionengine"
•    inurl:/member/register/ "powered by expressionengine"
•    "powered by MyBB"
•    inurl: /member.php?action=register "powered by MyBB"
•    "powered by phpfox"
•    inurl: /signup/ "powered by phpfox"
•    “powered by vbulletin”

•    .EDU & .GOV Backlinks

Some .EDU & .Gov sites allow for people to comment or participate the forum.

TOP PLACES TO SUBMIT

Using Google to search for .edu & .gov sites allow you to participate and comment. In Google, search the following string:

•    site:.edu inurl:CreateUser.aspx
•    site:.edu inurl:register.aspx
•    site:.edu inurl:"wp-signup.php"
•    site:.edu "powered by expressionengine"
•    site:.edu "powered by vbulletin" inurl:"register.php"
•    “leave a comment” Site:.edu
•    “reply to post” site:.edu

•    Document Sharing Sites

Document sharing sites allow you to upload your documents in .pdf, .doc, .ppt format etc ...You can leave your link in the description field.

TOP PLACES TO SUBMIT

•    DocStoc
•    Scribd
•    Esnips
•    Issuu
•    Calameo

•    Power Point Sites

Create and Upload your powerpoint slides to the sites and put our link in the description field so that you gain a backlink.

TOP PLACES TO SUBMIT

    Slideshare
    Slideboom
    PowerShow
    AuthorStream

•     Video Sites

Create and Upload a video to the video sites and put your link in the description field so that you gain a backlink.

TOP PLACES TO SUBMIT

    Youtube
    Metacafe
    MotionBox
    Vimeo
    TinyPic
    Blip
    DailyMotion
    Veoh

•     Press Release

Create a press release and submit to press release sites. You can leave your full URL or links with anchored text within your press release.

TOP PLACES TO SUBMIT

    www.newsreleaser.com
    www.information-online.com
    www.freepressrelease.com
    www.qualitypressreleaser.com
    www.i-newswire.com
    www.pressexposure.com

•    Whois & Stats Based Sites

You can submit your site to these stats based / Whois Sites to create a backlink. With Website Indexer Tool, you can just sit back and relax to let the software mass submit your sites to hundreds and thousands of such Whois and stats-based sites.

•    Blog Commenting

You can leave a comment on the blog to create a backlink. The anchored backlink is in the namefield you fill in. Better not to spam and comment according to article.

Please visit: Web Development Edinburgh

5 Features That May Crop Up in the New iPhone

It is not certain what features Apple will implement in its new iPhone till the autumn presentation, however, we can aim to make some forecasts considering the patents that the company obtained in 2013.

Certainly, the fact that Apple registered this or that invention does not routinely mean that it will be employed in the new smartphone. Apple frequently gets obvious “just in case”, to conquer the competitors or to sketch the vector of the technology development. However, we think that some thoughts can get their practical execution in the new iPhone.

“Situational awareness”

“Electronic device with automatic mode switching” is one of the earliest Apple’s patents obtained in 2013. It denotes the iPhone built-in “situational awareness module” that must foresee what action a user is going to take.

Mnemonic passwords

This patent was identified prior to the iPhone 5S release with a fingerprint reader. But it is probable that someday Apple will choose to add another layer to the device security.The sense of the patent is that the system shows a photo or a picture of a renowned person or object and the user should say the name of it.

“Face control”

Apple offers one more way to guard your iPhone from strangers. The built-in camera is for scanning the face of the person holding the smartphone up to the last detail.

For instance, if the device is not hold by its owner, it will not show warnings for incoming emails and SMS, will not let you to view saved pictures, bar access to certain applications and so on.

Safe Drop

This is one of the most gifted inventions of Apple in 2013. It means that the gadget receiving information from the embedded sensors will topple to the center of its mass if it is falling.

Oval Body

The anticipated in autumn 2014 iPhone 6 may surprise users with the completely fresh form factor. In March, it was reported that Johnny Ive – the leading designer of the company – is seeking a new “body” for a smartphone, which takes into account the current progresses in technology.

Turning To The Web To Help Pay Medical Bills

By Caroline MayerWhen 32-year-old Chip Kennett was diagnosed with cancer, he and his family used a crowdfunding site to help defray their costs. These sites are growing in popularity, even among patients who have insurance